You don’t have to read every Tweet
Phew! This one took a huge burden off my shoulders because I was literally trying to read every Tweet that my followers tweeted. It simply wasn’t feasible. The average person tweets 22 times per day (and I was following many in the digital marketing realm, so my tweet average could be higher). Let’s extrapolate from there:- If you have 100 followers, you could see 2,200 tweets per day
- If you have 500 following, you could see 11,000 tweets per day.
- If you follow 1,000 people, you could see 22,000 tweets per day.
Put another way, since tweets can average 30 characters in length, a person following 1,000 people would see enough content in one day’s time to fill George Orwell’s Animal Farm four times over.*
You don’t have to read every Tweet. Phew. Instead …
Put your favorites into a list
Understanding how my stream worked was a huge undertaking at first. Retweets brought different avatars into my feed. Sponsored content appeared seemingly at random. It was exciting and new and a little much to take in.Thankfully, I discovered lists.
My greatest value from lists is that I see the most important, original content from select groups of people. There are no retweets (unless someone does one manually). There is no sponsored content. In many ways, it is a minimalist’s Twitter.
My interests are varied, so I break them out into different lists. I have a list for digital marketing, a list for New England Patriots football, a list for Boise State football, and a lot more. It is a welcome alternative to surfing the entire stream.
Respond to everyone and everything
Those of you who are longtime Twitter users might not be able to handle this volume of responses, but for us newbies? Responding to anyone and anything is a huge part of being engaged in Twitter and growing your connections.When someone retweets you, mentions you in a tweet, or favorites one of your tweets, they are seeking a connection with you. From a certain perspective, this is a truly humbling event. Someone has valued you and your profile enough that they want to connect. It’s kind of an honor.
One of the most engaged brands on Twitter—the @notebook account—places a huge emphasis on responding to everyone.
“Whether you’re managing an international brand like Nike, or a local deli, it’s important to say thank-you to every follower who asks a question, has a problem, or gives you a compliment. Some will respond back, and others will retweet your response simply because they want to show their friends that you’ve engaged with them.”
Use a scheduler like Buffer
An incredibly important element to success on Twitter is consistency. Tweet often and tweet regularly. Consistency, however, doesn’t always fit into my schedule.That’s why social media tools like Buffer are so helpful. With Buffer, I can curate a bunch of great content to share (even retweets) and add it all to a queue that gets dispersed at the best times throughout the day. I can control as much or as little of the process that I want, and I can follow up later with stats that show what tweets got the most traction.
A good bio sells
Writing a strong, descriptive bio has a number of advantages—for you and for the people who follow you. For you, a strong bio can lead to more followers and be an ideal way to introduce yourself to others. For those viewing your profile, a well-done bio lets them know what to expect if they are to follow you. Do the bio right, and you are likely to gain more quality followers.My default mode was to write something ambiguously clever. I love Twitter bios that make me laugh, but what makes me laugh might not make my neighbor laugh. So instead of a laugh, I swallowed my creative ego and went with something more descriptive.
Engage others directly
“When you engage with folks and begin conversations, you will make Twitter friends and enjoy the experience so much more.”I have found this advice from Stacy Zapar to be 100% correct. Engaging with people on Twitter is a surefire way to get more out of the social network, to build connections, and to have fun.
The greatest method I’ve found to do this is in the way I manually compose my tweets. Any time I link to a new piece of content or share something that someone else tipped me onto, I add an @ mention of the author or originator as a hat tip, or “HT.” Give credit where credit’s due, in other words. People very often appreciate this.
How exactly do @ tweets work?
I used to visit individual Twitter profiles and see a long list of Tweets that were completely new to me. These tweets never showed up in my stream or on my lists. What were these mysterious tweets and how did I miss them?Turns out I was oblivious to the No. 1 Rule of Tweeting: If you want everyone to see your tweet, don’t start it with an @ symbol.
Twitter assumes, almost always correctly, that the intention with @ tweets is for a direct conversation with another user, and so it treats those tweets as if they are to be private. Only the person tweeting, the person being tweeted at, and those who follow both accounts will see the tweets in their streams.
This had a profound effect on me. I was nervous about tweeting @-replies to people because I didn’t want to saturate my followers’ streams with tweets that might not matter to them. Knowing that these @-reply tweets are kept out of the main feed, I felt much more comfortable tweeting away.
It’s OK to tweet the same thing multiple times
Let’s say you have an amazing piece of content that you love and your audience loves. It would be a shame to bring it up once and never speak of it again!Belle Beth Cooper debunked any myths about reposting the same content in a great post on the Buffer blog. Her three main reasons for reposting content:
- Get more traffic
- Hit multiple time zones
- Reach new followers
Set aside your follower-following ratio and just follow
What is the ideal ratio of followers to following? There are some interesting ideas out there, like this one from DigiWriteIt:Whatever the ideal ratio is, I found it fruitless to chase this ratio in the early going.
I joined Twitter to engage, and so engage I did.
My stumbling block here was noticing the enviable follower-following ratio of top users on Twitter. Part of me wanted the cool factor of being followed by thousands while only following a handful. I was on quite the ego trip for someone just starting on Twitter!
A healthy follower-following ratio could wait. In the meantime, I adopted the rule to follow those who follow you.
